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MVU hires business strategist to capture the voice of the customer and enhance product portfolio

posted on September 29, 2016

Michigan Virtual University added an accomplished business strategist to its leadership team with the hiring of Ray Batt as Vice President of Business Strategy.

Batt has over 25 years of service delivery, operations and general management experience, including the past six years at RR Donnelley, a leading integrated communications services provider, where he was vice president of sales. Before that, he was at Bowne & Co., Inc., which Donnelley acquired in 2010. Batt plans to use his experience to help MVU determine what its stakeholders need today and what they will need tomorrow while helping MVU maintain its leadership position in online learning.

“Ray has more than two decades of successful executive leadership experience in the business world. His accomplishments in strategic planning, service delivery excellence, business development, management and innovation are impressive,” Jamey Fitzpatrick, President & CEO of MVU, said. “Michigan school districts will benefit from Ray’s expertise, as well as from his passion for capturing the voice of the customer in guiding MVU’s future product and service development efforts.”

MVU, Michigan’s online learning leader, offers online courses to middle and high school students and professional development solutions to Michigan educators. Through its online school, Michigan Virtual School, and online and blended learning research arm, Michigan Virtual Learning Research Institute, MVU advances personalized education for all learners.

Batt said he’s ready to move to the nonprofit world after years of working for large public companies.

“I am thrilled and excited to be part of a team that is having a positive impact on young lives by bringing them access to educational opportunities and learning options through technology,” he said.

Batt will help MVU assess its current products and services and look toward developing innovative online solutions for students and educators.

“After a successful career at companies with headquarters outside of Michigan, I am very excited about the opportunity to work for a Michigan-based organization that is a recognized leader in making learning accessible and pertinent to its constituents.”

About MVU
Michigan Virtual University is a private, nonprofit Michigan corporation established by the State of Michigan in 1998 to serve as a champion for online learning. It is the parent organization of the Michigan Virtual School and Michigan Virtual Learning Research Institute.

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